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Showing posts from July, 2018

Understanding : Digital Marketing Strategies.

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Altamash K; Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. Especially when you’re a small business owner the online world can seem intimidating.The most successful businesses have an effective marketing funnel in place.In short Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple ...

The business of data....!!

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July 8, 2018 By Altamash K. Fortunately or Unfortunately belonging to the millennial population we have entered into an existential crisis witnessing our relationship with the digital umbrella we are dwelling beneath or we may say the World Wide Web. In time, when the digital web became our best friend proving a longest relationship of more than a decade has today acquired a deep faith in anchoring our thoughts, deeds and perceptions as well. Today, we feel as if it is only the web that actually knows us. Truly, Netflix knows on things we watch and recommendations, All our conversations are either on facebook or whatsApp instead of our head, Twitter knows what can make us troll, Instagram gives us the joy of seeing ourselves the way we want to be seen, Snapchat keeps us snapping with unnecessary filters, Tinder keeps us swiping right, Wikipedia knows all that we want to know, Google keeps spam away, Amazon delivers the things we need or not, paytm has made the atm pointles...