The business of data....!!

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July 8, 2018
By Altamash K.

Fortunately or Unfortunately belonging to the millennial population we have entered into an existential crisis witnessing our relationship with the digital umbrella we are dwelling beneath or we may say the World Wide Web. In time, when the digital web became our best friend proving a longest relationship of more than a decade has today acquired a deep faith in anchoring our thoughts, deeds and perceptions as well.

Today, we feel as if it is only the web that actually knows us. Truly, Netflix knows on things we watch and recommendations, All our conversations are either on facebook or whatsApp instead of our head, Twitter knows what can make us troll, Instagram gives us the joy of seeing ourselves the way we want to be seen, Snapchat keeps us snapping with unnecessary filters, Tinder keeps us swiping right, Wikipedia knows all that we want to know, Google keeps spam away, Amazon delivers the things we need or not, paytm has made the atm pointless, uber drives us from anywhere to anywhere and we all enjoy living in this customized world of materialistic relationship.

In the borderless digital world, all kinds of data such as biometric data, demographic or the psychic data collectively have made their way through. When we talk of the European union ushering the general data protection rights or the verdict of the Honorable supreme  court of India in regard to the Right to privacy as integral to the fundamental right of the constitution.

Howbeit, for many businesses across the world, it has always been about the data, helping to deliver and target the particular audience. Subsequently, deciphering with certain absolute analytics to realize it intuitively further creating leads exploring business opportunities. Specifically for advertising, marketing, and the media industries data plays a pivotal role in impacting their businesses in large.

Indeed data has, had played politically and psychologically with our emotions and situations. But circuitously, in the fowl play it is the common man who has been endangered while our government  seems un-protecting the pseudo protected.


We need to ponder upon….

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